The Ojalá Effect in short-term rentals refers to the positive impact that exceeding guest expectations can have on bookings and reviews. Just as the Spanish phrase “Ojalá” expresses a hopeful wish, the Ojalá Effect aims to create a memorable and positive experience that guests will rave about, leading to increased bookings and positive word-of-mouth referrals.
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Providing a guest experience tailored to individual preferences and needs, similar to the personalized service offered by a close acquaintance.
The base rate charged to guests for each night of their stay at a short-term rental property.
A search filter on booking platforms that allows guests to narrow down their search results based on their budget, displaying listings within…
Refers to the seamless connection between a property management system and a channel manager, allowing for real-time updates on availability, rates, and…