A British advertising executive known for his contributions to brand positioning and consumer behavior research. His insights into understanding target audiences and crafting persuasive messaging can be applied to short-term rental marketing.
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The average duration for which guests book and stay at a particular short-term rental property.
Functionality within QuickBooks that facilitates the calculation and scheduling of quarterly estimated tax payments for short-term rental income.
A standalone website created by a host to allow guests to book their short-term rental property directly, bypassing third-party platforms like Airbnb…
A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.