A British advertising executive known for his contributions to brand positioning and consumer behavior research. His insights into understanding target audiences and crafting persuasive messaging can be applied to short-term rental marketing.
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Marketing strategies that actively reach out to potential guests, such as social media advertising, email campaigns, and influencer collaborations.
Reliable and fast internet connectivity provided as an amenity in short-term rentals, essential for remote work, entertainment, and communication.
A financial metric used to evaluate the profitability of a short-term rental investment, considering income and expenses.
Strategies and techniques used by short-term rental hosts to maximize rental income by optimizing pricing, occupancy rates, and booking channels, often utilizing…