The broader economic ecosystem encompassing short-term rentals, platforms like Airbnb and VRBO, and related services.
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A long-term guest who books a short-term rental for an extended period, providing consistent income and occupancy during slower seasons.
The process of a guest booking a property directly through the host’s website or other channels, bypassing third-party platforms.
All the written and visual elements used to showcase a vacation rental listing, including descriptions, photos, and reviews.
A coordinated marketing effort utilizing online channels like social media, search engine optimization (SEO), and paid advertising to promote a short-term rental…