A measure of how much of the potential market for short-term rentals in a specific location is being captured by existing listings.
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A hypothetical term referring to a marketing approach that utilizes data analysis, target audience segmentation, and creative content to attract bookings. Effective…
An online platform where individuals (guests) can rent short-term accommodations directly from other individuals (hosts), often featuring peer-to-peer communication and booking systems.
A Polish phrase meaning “of course,” emphasizing the importance of providing exceptional customer service and going above and beyond to meet guest…
A term for a host passionate about providing exceptional hospitality and creating memorable experiences for their guests.