The process of gathering and analyzing data about the short-term rental market, including competitor analysis, pricing trends, and guest preferences.
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The average cost incurred to acquire a new guest, including marketing, advertising, and other expenses, used to measure marketing effectiveness.
Software or platforms that automate guest communication, such as sending check-in instructions, answering frequently asked questions, and providing local recommendations.
Implementing measures to verify guest identities, assess risk factors, and mitigate potential issues related to security and property damage.
Positive and detailed guest reviews that highlight the exceptional qualities of a short-term rental and the host’s hospitality.