The process of dividing a target market into smaller groups based on shared characteristics, such as travel purpose, demographics, or budget.
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The use of data and performance metrics to track key indicators like occupancy rates, revenue, and guest satisfaction for informed decision-making.
An organization promoting Europe as a tourist destination, providing insights and data relevant to short-term rental hosts targeting European travelers.
Specific zoning laws and ordinances implemented in certain areas to regulate short-term rental operations, often imposing additional restrictions or requirements beyond general…