The process of dividing a target market into smaller groups based on shared characteristics, such as travel purpose, demographics, or budget.
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A line of smart speakers that can be integrated into short-term rentals, offering guests voice-controlled amenities like music streaming, information access, and…
Feedback provided by guests after their stay, publicly displayed on platforms like Airbnb and VRBO, influencing future booking decisions.
Local rules and laws governing short-term rentals, often including permits, licenses, and zoning restrictions.
Dividing potential guests into distinct groups based on shared characteristics to tailor marketing and services effectively.