The process of dividing a target market into smaller groups based on shared characteristics, such as travel purpose, demographics, or budget.
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Creating a personalized and enjoyable experience for short-term rental guests by anticipating their needs, providing relevant information, and offering customized recommendations based…
The stages a potential guest goes through from initial awareness of a short-term rental property to making a booking decision, influenced by…
A financial document provided by Airbnb and VRBO that outlines the host’s earnings, fees, and payouts for a specific period.
A nickname for a short-term rental listing that consistently receives high booking rates and positive guest reviews.