A hypothetical term referring to a marketing approach that utilizes data analysis, target audience segmentation, and creative content to attract bookings. Effective marketing is essential for standing out in the competitive short-term rental market.
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Research and evaluation of factors influencing the short-term rental market in a specific location, including supply and demand, seasonal trends, competitor analysis,…
The realistic portion of the total short-term rental market that a property or host can capture in a specific location, considering factors…
A metric used by investors to assess the potential profitability of a short-term rental property, calculated by dividing the projected annual rental…
A pricing strategy used to maximize rental income by analyzing market demand, seasonality, and competitor pricing to adjust rental rates dynamically and…