The percentage of time a short-term rental is booked during a specific period after it is first listed on platforms like Airbnb and VRBO, often influenced by pricing and marketing strategies.
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Using historical data and market trends to predict future occupancy rates, aiding in pricing and revenue management.
The average cost incurred to acquire a new guest, including marketing, advertising, and other expenses, used to measure marketing effectiveness.
An amenity offered at some short-term rentals with pools, allowing guests to enjoy swimming even during cooler seasons, often for an additional…
Smart home devices like Amazon Echo or Google Home that guests can use to control amenities or access information.