What Specific Amenities Should I Offer to Cater to Different Types of Guests?
As a hotelier, it’s important to understand the needs of your guests so that you can provide them with the amenities that they’re looking for. This will help to ensure that they have a positive experience and that they’re likely to return to your hotel in the future.
In this blog post, we’ll discuss the specific amenities that you should offer to cater to different types of guests, such as families, business travelers, and couples. We’ll also provide tips on how to market your hotel to these specific groups of people.
Amenities for Families
Families are one of the most important target markets for hotels. They often travel together, and they’re looking for a place to stay that will be comfortable and enjoyable for everyone.
Here are some of the amenities that you should offer to families:
- A children’s playroom
- A swimming pool
- A playground
- A free breakfast buffet
- A kids’ club
- A babysitting service
In addition to these amenities, you should also make sure that your hotel is child-friendly in general. This means that the rooms should be spacious enough for families to spread out, and that the staff should be friendly and accommodating to children.
Amenities for Business Travelers
Business travelers are another important target market for hotels. They’re often on the go, and they’re looking for a place to stay that will be comfortable and efficient.
Here are some of the amenities that you should offer to business travelers:
- A business center
- A free Wi-Fi connection
- A 24-hour front desk
- A well-equipped fitness center
- A laundry service
- A meeting room
In addition to these amenities, you should also make sure that your hotel is located in a convenient location for business travelers. This means that it should be close to major transportation hubs and businesses.
Amenities for Couples
Couples are another important target market for hotels. They’re often looking for a romantic getaway, and they’re looking for a place to stay that will be comfortable and luxurious.
Here are some of the amenities that you should offer to couples:
- A romantic room with a view
- A couples’ massage
- A private pool
- A gourmet breakfast in bed
- A gift basket for couples
- A late checkout
In addition to these amenities, you should also make sure that your hotel is located in a beautiful and romantic setting. This could be a beach, a mountain, or a city with a lot to offer couples.
Marketing to Different Types of Guests
Once you’ve identified the specific amenities that you’re going to offer to different types of guests, you need to market your hotel to these groups of people.
Here are some tips for marketing to families:
- Highlight the amenities that you have for families, such as a children’s playroom, a swimming pool, and a playground.
- Offer family-friendly activities, such as a kids’ club, a free breakfast buffet, and a babysitting service.
- Create a family-friendly atmosphere, such as by providing spacious rooms and child-friendly staff.
Here are some tips for marketing to business travelers:
- Highlight the amenities that you have for business travelers, such as a business center, a free Wi-Fi connection, and a 24