The specific group of travelers a host aims to attract with their rental property, such as families, business travelers, or budget-conscious backpackers.
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A structured approach to managing a brand, including defining brand values, identifying target audiences, developing brand messaging, and measuring brand performance, applicable…
Marketing strategy where existing guests are incentivized to refer new guests, often through discounts or credits.
Legal contracts outlining the terms and conditions of service between short-term rental owners and property management companies, specifying responsibilities, fees, and expectations.
The level of thermal satisfaction experienced by guests, influenced by factors like temperature, humidity, and air circulation, crucial for positive reviews.