Marketing strategies and messaging that focus on the needs, desires, and experiences of potential guests to attract bookings and build brand loyalty.
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Detailed information provided to guests about how to access the property, including directions, lock codes, and wifi passwords.
The currency of the United Kingdom, often used for pricing and transactions on international short-term rental platforms like Airbnb and VRBO.
The standard nightly rate charged for a short-term rental on non-peak days or seasons, excluding special events or holidays.