A marketing theory emphasizing mental availability, brand salience, and reaching broad audiences, often applied to short-term rental marketing for wider reach.
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The base price charged per night for a short-term rental property, excluding any additional fees or taxes.
A semi-fictional representation of a host’s perfect guest, outlining their demographics, interests, travel habits, and desired experience. Used to tailor marketing and…
The process of preparing and decorating a short-term rental property to enhance its visual appeal, highlight its best features, and create an…
The creation and implementation of efficient and effective workflows for managing various aspects of a short-term rental business, from guest inquiries to…