A marketing theory emphasizing mental availability, brand salience, and reaching broad audiences, often applied to short-term rental marketing for wider reach.
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A UNESCO World Heritage city in Albania known for its well-preserved Ottoman architecture. Gjirokastër and similar historic destinations offer unique opportunities for…
The period of highest demand for short-term rentals in a specific location, often characterized by increased booking rates and occupancy.
A professional organization for vacation rental managers in North America, providing resources, education, and networking opportunities.
A potential guest who has shown interest in a short-term rental property and meets specific criteria set by the host, indicating a…