How to Navigate VRBO’s Search Algorithm to Improve Listing Placement

VRBO is a popular vacation rental marketplace that allows homeowners to list their properties for rent. With over 2 million listings worldwide, VRBO is a great option for travelers looking for a unique and affordable vacation rental. However, with so many listings to choose from, it can be difficult to stand out from the crowd. If you want your VRBO listing to get noticed, you need to make sure that it is optimized for VRBO’s search algorithm.

VRBO’s search algorithm is designed to help users find the best possible vacation rentals for their needs. When a user searches for a rental on VRBO, the algorithm takes into account a variety of factors to determine which listings to show them. These factors include the location of the rental, the price, the amenities, and the reviews. However, one of the most important factors that the algorithm takes into account is the keywords that are used in the listing description.

When you create your VRBO listing, you should make sure to include as many relevant keywords as possible in the description. This will help the algorithm to match your listing with relevant searches. For example, if you are listing a beachfront property in Hawaii, you should include keywords such as “beach,” “Hawaii,” and “vacation rental.” The more relevant keywords you use, the more likely your listing is to be shown to potential renters.

In addition to using relevant keywords, you should also make sure to write a clear and concise description of your listing. The description should give potential renters a good idea of what your property is like and what it has to offer. You should also include information about the amenities that are available, the number of bedrooms and bathrooms, and the distance to the beach or other attractions.

Finally, you should make sure to include high-quality photos of your property. The photos should be clear and well-lit, and they should give potential renters a good idea of what your property looks like. You should also include photos of the interior of the property, as well as photos of the surrounding area.

By following these tips, you can help your VRBO listing to stand out from the crowd and get noticed by potential renters.

How to Use Keywords to Improve Your VRBO Listing

As mentioned above, keywords are one of the most important factors that the VRBO search algorithm takes into account when determining which listings to show users. When you create your VRBO listing, you should make sure to include as many relevant keywords as possible in the description. This will help the algorithm to match your listing with relevant searches and increase your chances of being seen by potential renters.

When choosing keywords for your VRBO listing, it is important to focus on keywords that are relevant to your property and that potential renters are likely to use when searching for a vacation rental. For example, if you are listing a beachfront property in Hawaii, you should include keywords such as “beach,” “Hawaii,” and “vacation rental.” You should also include keywords that describe the amenities that are available at your property, such as “pool,” “hot tub,” and “washer and dryer.”

It is also important to use keywords in a natural way. Avoid keyword stuffing, which is the practice of using keywords excessively in your listing description. Keyword stuffing can actually harm your listing and make it less likely to be seen by potential renters. Instead, focus on using keywords in a natural way that flows well with the rest of your listing description.

Here are a few tips for using keywords to improve your VRBO listing:

• Use relevant keywords in your listing title.
• Use keywords throughout your listing description.
• Use keywords in your bullet points.
• Use keywords in your photos.
• Use keywords in your reviews.

By following these tips, you can help your VRBO listing to stand out from the crowd and get noticed by potential renters.

Other Tips for Improving Your VRBO Listing

In addition to using keywords, there are a few other things you can do to improve your VRBO listing and increase your chances of being seen by potential renters. These tips include:

• Write a clear and concise description of your property.
• Include high-