The process of collecting and analyzing data related to occupancy rates, guest reviews, and market trends to optimize rental performance.
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The principle that roughly 80% of effects come from 20% of causes. In short-term rentals, this can apply to understanding which 20%…
The predictable fluctuations in travel demand throughout the year, influenced by factors like holidays, weather, and events.
A curated collection of high-end amenities and services offered in short-term rentals to enhance guest comfort and satisfaction, such as private chefs,…
A semi-fictional representation of your ideal guest, based on research and data about your target market, used to tailor your marketing and…