A marketing approach that uses data insights to target specific guest segments, personalize marketing messages, and optimize advertising campaigns for better results.
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A detailed online advertisement for a short-term rental property, typically featured on platforms like Airbnb and VRBO, showcasing its features, amenities, location,…
A collaborative research approach that involves community members in the research process. This approach can be used to study the impact of…
Observable patterns and shifts in short-term rental booking behavior, market demand, and pricing during the third quarter, often influenced by seasonal factors.
Establishing partnerships with local businesses and service providers that can fulfill common guest requests, enhancing the guest experience and generating additional revenue…