What role does professional photography play in enhancing a VRBO listing?

When it comes to listing your vacation rental on VRBO, the photos you use can make or break your chances of getting booked. In fact, a study by HomeAway (now VRBO) found that listings with professional photos receive 30% more bookings than those with non-professional photos.

So, what exactly is it about professional photography that makes such a big difference? Here are a few reasons:

• Professional photos are more visually appealing.
• They accurately represent your property.
• They can help you attract more qualified renters.

Let’s take a closer look at each of these reasons in more detail.

Professional photos are more visually appealing

When potential renters are browsing VRBO listings, they’re looking for something that catches their eye and makes them want to learn more. Professional photos can do just that by showcasing your property in the best possible light.

For example, a professional photographer will use high-quality equipment and lighting to create stunning images that highlight your property’s unique features. They’ll also be able to take photos from multiple angles, so potential renters can get a good idea of what it’s like to stay there.

In contrast, non-professional photos are often taken with low-quality equipment and lighting, which can result in images that are blurry, dark, or unflattering. They may also be taken from only one angle, which doesn’t give potential renters a complete picture of what the property looks like.

As a result, professional photos are more likely to attract potential renters and get your property booked.

Professional photos accurately represent your property

In addition to being visually appealing, professional photos should also accurately represent your property. This means that the photos should show the property in its best light, but they should also be realistic.

For example, if your property has a small kitchen, don’t use photos that make it look bigger than it is. This will only lead to disappointment when potential renters arrive and see the real thing.

On the other hand, don’t be afraid to highlight the positive features of your property. If you have a beautiful view, make sure to include photos that show it off. If your property is located in a desirable area, be sure to include photos that show the surrounding area.

By accurately representing your property, you’ll help potential renters make an informed decision about whether or not to book your property.

Professional photos can help you attract more qualified renters

When potential renters are looking for a vacation rental, they’re not just looking for a place to stay. They’re also looking for a place that meets their specific needs and expectations.

Professional photos can help you attract more qualified renters by showing them that your property is a good fit for them. For example, if you’re targeting families with young children, you can include photos of the kid-friendly amenities your property has to offer. If you’re targeting couples, you can include photos of the romantic setting your property provides.

By using professional photos, you can show potential renters that your property is a great option for them and increase your chances of getting booked.

In addition to the benefits listed above, professional photography can also help you:

• Increase your listing’s ranking in search results.
• Get more positive reviews from renters.
• Increase your rental income.

So, if you’re serious about getting your vacation rental booked, it’s definitely worth investing in professional photography.

Here are a few tips for finding a good photographer for your VRBO listing:

• Ask for recommendations from friends or family who have used a professional photographer for their vacation rental.
• Check out online reviews of photographers in your area.
• Interview potential photographers to see if they have the experience and skills you’re looking for.

Once you’ve