The process of dividing potential guests into different groups based on shared characteristics, such as demographics, travel purpose, or booking behavior. This allows hosts to tailor their marketing messages and offerings.
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The percentage of time a short-term rental property is booked over a specific period, indicating its popularity and revenue-generating potential.
A digital or physical guide provided to guests upon arrival at a short-term rental. It typically includes information on house rules, Wi-Fi…
A reduced rate offered to guests who book a vacation rental for a full week, typically seven consecutive nights.
Specialized insurance policies designed to cover risks associated with short-term rental properties, such as property damage, liability, and lost income.