The process of dividing your target market into distinct groups based on shared characteristics such as demographics, travel purpose, or booking behavior, allowing for more targeted marketing and personalized guest experiences.
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Managing all interactions with guests throughout their stay, from pre-booking inquiries to post-stay feedback, using various channels like messaging apps and email.
A specialized business that handles various aspects of short-term rental management for property owners, including listing optimization, guest communication, cleaning, and maintenance.
Services offered by Bureau Veritas to help hospitality businesses protect their digital assets and guest data from cyber threats.
The percentage of potential guests who book a stay after viewing the property listing. It measures the effectiveness of marketing and listing…