The process of dividing your target market into distinct groups based on shared characteristics such as demographics, travel purpose, or booking behavior, allowing for more targeted marketing and personalized guest experiences.
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Software applications and services that are hosted online and accessed via the internet, often used for property management and booking platforms.
A shift in consumer behavior where people prioritize spending money on experiences and creating memories, benefiting unique and memorable short-term rentals.
Insurance policies specifically designed to cover the risks associated with short-term rentals, providing coverage for property damage and liability.
Patterns and insights into traveler behavior and preferences during the month of April, influencing pricing, marketing, and property preparation strategies for short-term…