The process of dividing your target market into distinct groups based on shared characteristics such as demographics, travel purpose, or booking behavior, allowing for more targeted marketing and personalized guest experiences.
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Programs and policies implemented by governments, organizations, or short-term rental platforms to promote responsible and sustainable tourism practices within the short-term rental…
When potential guests initiate the booking process for a short-term rental but leave before completing it, often due to factors like price,…
A short-term rental property that is managed directly by the owner, handling all aspects from listing creation to guest communication and cleaning.
Having plans and resources in place to handle unexpected situations that may arise during a guest’s stay, such as medical emergencies, natural…