A metric that measures the percentage of users who click on a specific link or listing impression, indicating its effectiveness in attracting attention.
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A semi-fictional representation of a host’s perfect guest, outlining their demographics, interests, travel habits, and desired experience. Used to tailor marketing and…
Refers to instances where a property appears occupied on a short-term rental platform despite being actually vacant, often employed to manipulate search…
A web-based service that allows users to create automated workflows, called “applets,” by connecting different apps and devices. Hosts can use IFTTT…
Features and attractions located near a short-term rental property that can enhance its appeal to guests, such as parks, restaurants, shops, and…