The process of gathering insights and data about the target audience, competitive landscape, and market trends to inform the development and refinement of effective brand messages for a short-term rental.
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Marketing strategy where existing guests are incentivized to refer new guests, often through discounts or credits.
A marketing strategy that combines online and offline tactics to promote a short-term rental, such as social media and local partnerships.
A comparison of a specific metric (e.g., revenue, bookings) between the current year and the previous year, used to track performance trends.
The approximate time that a guest expects to arrive at the property, allowing hosts to prepare accordingly.