The adaptation of brand messaging to suit the cultural nuances, language preferences, and expectations of specific target markets, particularly relevant for short-term rentals targeting international travelers.
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The process of comparing the performance of a short-term rental property against competitors or industry averages to identify areas for improvement.
This term highlights a particularly noteworthy view from a short-term rental property, such as an ocean view, mountain view, or cityscape, often…
Adjusting pricing for short-term rentals during periods of lower demand to attract bookings and maximize occupancy.
A permit issued by some local governments that allows homeowners to rent out their property for short periods, typically less than 30…