A structured approach to managing a brand, including defining brand values, identifying target audiences, developing brand messaging, and measuring brand performance, applicable to short-term rental businesses.
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The economic activity generated by individuals renting out their homes or spare rooms on platforms like Airbnb and VRBO.
Being transparent with potential guests about the expected noise levels in and around the property, particularly if it’s located in a bustling…
A feature on booking platforms that allows guests to book a short-term rental property instantly without waiting for host approval, streamlining the…
A semi-fictional representation of your ideal guest, based on research and data about your target market, used to tailor your marketing and…