A structured approach to managing a brand, including defining brand values, identifying target audiences, developing brand messaging, and measuring brand performance, applicable to short-term rental businesses.
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A booking request made directly by a guest through a platform’s booking system, as opposed to an inquiry or pre-booking communication.
The fluctuation of rental income throughout the year due to factors like holidays, local events, and travel seasons.
In the context of short-term rentals, this refers to periods when a property is vacant and not generating revenue between bookings.
Areas within a short-term rental property that are shared by multiple guests or units, such as common areas, hallways, or outdoor spaces.