A structured approach to managing a brand, including defining brand values, identifying target audiences, developing brand messaging, and measuring brand performance, applicable to short-term rental businesses.
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Proactive methods employed by hosts to encourage satisfied guests to leave positive reviews on platforms like Airbnb and VRBO, boosting listing visibility…
A pricing strategy where the nightly rate for a short-term rental fluctuates based on factors like demand, seasonality, or length of stay.
A global advertising, marketing, and public relations agency. While not directly involved in the short-term rental industry, their expertise in branding and…
Patterns and shifts in guest booking behavior for short-term rentals, influenced by factors like seasonality, events, and economic conditions.