A comprehensive and intensive marketing effort aimed at rapidly increasing bookings and brand awareness for short-term rental properties, often employing a multi-channel approach.
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The process of lowering rental prices during the off-season to stimulate demand and maintain a steady stream of bookings.
A promotional strategy where short-term rental businesses actively reach out to potential guests through targeted advertising, email campaigns, or special offers to…
A pricing strategy where short-term rental rates adjust automatically based on real-time factors like demand, seasonality, and competitor pricing.
Strategies and techniques for addressing and mitigating the impact of negative reviews from guests on short-term rental platforms.