A comprehensive and intensive marketing effort aimed at rapidly increasing bookings and brand awareness for short-term rental properties, often employing a multi-channel approach.
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The process of verifying the identity and assessing the risk of potential guests before confirming a booking.
A metric calculating the annual rental income as a percentage of the property’s value, indicating the profitability of a short-term rental investment.
The practice of renting out a portion of one’s primary residence to guests on a short-term basis, typically through platforms like Airbnb.
Partnering with local restaurants or catering services to offer guests the option to order family-sized meals delivered to the property.