A calculation of profitability that factors in all revenue and expenses associated with a short-term rental property, including mortgage payments, utilities, cleaning fees, and platform fees, providing a more accurate picture of the investment’s financial performance.
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A comparison of a specific metric (e.g., revenue, bookings) between the current year and the previous year, used to track performance trends.
A type of Facebook ad that automatically promotes relevant short-term rental listings to users based on their previous browsing behavior and interests.
Refers to the ease with which guests driving station wagons, often families, can access the property, including parking and unloading areas.
The process of improving a vacation rental website’s visibility and user experience to attract more bookings.